Nissan is bringing four new 2017 model debuts to the Los Angeles Auto Show this year & creating an immersive “Rogue One: A Star Wars Story” – inspired experience for consumers visiting the Nissan display.
Nissan is one of five global brands joining forces with Lucasfilm Ltd. for the launch of an extensive global promotional campaign in support of the film that opens on Dec. 16.
“Our goal at the Los Angeles Auto Show this year is to bring extra attention to the redesigned 2017 Nissan Rogue and its extensive list of available Intelligent Safety Shield technologies,” said Jeremy Tucker, Vice President, Marketing Communications & Media, Nissan North America. “We are building on elements of our current Rogue broadcast commercial, which demonstrates the new Forward Emergency Braking with Pedestrian Detection, through interactive experiences and Star Wars-themed displays at the show”.
Central to Nissan’s LA Auto Show display is an array of new 2017 Nissan vehicles including the new first ever Sentra NISMO, a redesigned Versa Note, the limited production JUKE Black Pearl Edition & the first-ever full-size production vehicle to include Star Wars-branded elements!
Also to help show-goers find the Nissan display among all the other exhibits, it’s the one with the prop replica of the TIE fighter out front weighing in at 3,000 pounds & measuring 21 feet in height, 19 feet in width and 17 feet in length.
Along with all of the special vehicles within the Nissan display itself, two customized 2017 Rogue vehicles greet attendees as they walk into the South Atrium of the Los Angeles Convention Centre where the show is being held. The first of these vehicles is an X-wing-inspired Rogue, complete with thrusters, blasters, side mirror Rebel logo projectors and an astromech droid. The second custom Rogue is inspired by an X-wing pilot jump suit and is wrapped in special orange and white graphics and logos. Both custom vehicles are surrounded by Star Wars-themed, innovative consumer engagement platforms. These custom vehicles will not be offered for sale.
- The Nissan Rogue Studio Augmented Reality (AR) kiosk that places the user and a Nissan Rogue into a virtual battle test simulator that overlays AR content onto a live-video capture. Users then receive the video composition on their smartphone to save and share.
- The Digital Mirror Experience allows up to two people at a time to stand in front of large LED screens and be transformed into Stormtroopers or Nissan Rogue-inspired robots. At the end of the interaction, they will receive their photo to save & share.
- And, a preview of the to-be-released Battle Test, A Nissan Rogue virtual reality (VR) experience, which will demonstrate the new 2017 Rogue SUV’s Intelligent Safety Shield technologies from every direction.
Leaving the world of virtual reality to actual reality, special appearances in the Nissan display by Star Wars Stormtroopers are scheduled to appear all-day during the weekends of November 19 & 20th as well as the 26th & 27th.
Also, a variety of costumes from the movie, including shoretrooper and Rebel Alliance SpecForces, are on display – along with an exclusive Death Trooper helmet replica. In addition, the Costume & Model Gallery will display scale models of the Y-wing, AT-ACT, X-wing & TIE Striker.
The Nissan display is located in the West Hall of the Los Angeles Convention Center with the exception of the two custom vehicles, which are located in the South Hall atrium.